Magdalena Pederin (HR) The Name is an Anagram

simulated holographic installation, 2006

The letters of the artist’s name morph into recombinant signs - anagrams – which unlock the potential meaning of these letters by simple rearrangement. The name of the person is inherent and inseparable from ones’ own identity. The Latin proverb says “Nomen est omen” – literally "the name is a sign". Lacan’s concept of “The Name of the Father” positions the name as the “pure” signifier. What secret meanings and senses are hidden in the personal name ‘Magdalena Pederin’?

Comprised of video and three objects, the work attempts to reveal the answer. Using an ACSII software aestetics, the video features half a million anagrams taken from the 16 letters of the artists name which rapidly flicker as they are annunciated by a female computer-voice. Three of these anagrams, "deep animal danger", "angel dreamed pain" and "garlanded ape in me" were selected and etched in the glass and mirrored boxes. Gazing into the boxes is like looking into a bottomless well.

In the cold computer aesthetics of Magdalena Pederin’s audio/video installations, one is emerged in a mysterious and abstract electronic continuum of recapitulated letters and numbers in search of meaning. The author and participants, caught in the digital world, soon realize there is no escape. The only solace rests at the humble realization of a constant transformation in the loop. Somewhere in these anagrams, the ghost of the subject and its name can be felt.

Magdalena Pederin (HR)

Magdalena Pederin was born in 1968 in Split. She graduated from the School of Applied Arts and from the Academy of Fine Arts in Zagreb. Magdalena Pederin is a multimedia artist whose new media and interactive projects are concerned with the issues of identity, our dependence on external factors, the question of what we achieve through everyday communication and how much are we willing to offer. She has had solo exhibitions in Slovenia, Holland and Croatia and group exhibitions in Germany, Great Britain, Estonia, Austria, Slovenia, Croatia and Italy. She’s the author of the multimedia project the eye hears the ear sees, in collaboration with Lala Raščić, Ivan Marušić Klif and Dubravko Kuhta Tesla. She’s the author of a number of curatorial projects: Toy Factory (1998), Attack, Zagreb; Youth Center, Split; Otok Gallery, Dubrovnik, Tunnel (in the tunnel under Grič), Zagreb, 1995; Installations, Old printing house, Zagreb, 1994; In 1994. she was awarded the KunstRaumMitteleuropa Stipendium Bank Austria & Siemens award in Austria.