Gad Baruch Hinkis has been a music tech innovator for 20 years. He started his path into music technology by producing hip-hop, Breakcore, and Electro swing with his many projects in Israel, Berlin, and the whole of Europe, where he developed his own techniques to improvise live electronic music on stage by hacking game controllers and music software. Over the years, Hinkis became set on bringing the power of music creation to the masses with his playful, easy-to-use digital instruments. As co-founder of music making app Jambl, he provided a new musical instrument to over 7 million young beat makers. Hinkis’ latest involvement in PatchXR as the product owner of PatchWorld, brings music creation, instrument design, gaming, and visual art into one umbrella and empowers everyone to interact with music in previously unimaginable ways, thanks to the virtual and augmented reality.