Ivana Jovanović was born in Belgrade in 1982. She graduated painting at the Painting Department of the School for Visual Arts in Belgrade in 2006, in the class of Dragan Jovanović and Zoran Todorović. Since 2003 she has participated at group exhibitions and fashion shows in Belgrade, Vršac, Zemun, Solun. In 2003, she won the Best Young Designer Prize at the D_Days Showroom show, Underground Club, Belgrade.